Margo's 800-PIZZA Campaign

ART DIRECTION, TYPOGRAPHY, ILLUSTRATION

Together with Margo's, we then worked on a number of deliverables to help increase awareness of this phone number and the delivery service.
First off was the design of the pizza box itself. To pay homage to the artisanal craft of pizza making at Margo's, a raw, hand-drawn technique was undertaken to illustrate the pizza box itself.
The hand-drawn approach was carried over to all the other deliverables, including the Piaggio Ape that was to be used for the deliveries themselves, while acting as a moving billboard at the same time.

Here's some of my other work…

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